Green Glass was present at the event «Johnnie Walker house» organized by the company Johnnie Walker Argentina at the Unicenter shopping center. Eli Moreno was the artist chosen by the brand to customize all bottles from Blue Label in a handmade way with dedications, names, initials, dates among other exclusive designs tailored to each client. All this through the technique "by show of hands". A unique and exclusive touch in each bottle of whiskey.
Regarding Elizabeth, he comments: "having achieved engrave Johnnie Walker blue whiskey bottle label is a dream come true.
The Johnnie Walker House Event
The event that se I organize in one of the most important shopping centers in Buenos Aires «Shopping Unicenter«. Every person who visited the Pop Up was impressed by everything that was offered. From tastings led by renowned bartenders as Sabrina Traverso. Bar for tasting blend and single malt whiskeys. And even the customization of whiskey bottles that were sold in the space.
The Hashtag #Jwhouse
Today it is a trend that every brand event has a related or dedicated hashtag. Where users of each social network can add their publications and others can see and comment on them.
As far as the Johnnie Walker House is concerned, chosen hashtag was #JwHouse. This can be seen on social networks such as Twitter, Facebook and Instagram. These communities show thousands of publications from different users commenting and uploading photos or even news from mass media.
Bottles carved for famous people
Different celebrities came to the JwHouse pop up. Guests of the brand took their engraved bottle for Eli Moreno. Among the most notable are Benjamín Vicuña and Julieta Cardinali. These took a freehand carved Johnnie Walker Blue Label bottle by our artist.
Johnnie Walker whiskey bottle recycling campaign
It should be noted that the Johnnie Walker Argentina company contributed to the recycling of all the whiskey bottles that were consumed at the event. Green Glass managed to recycle the bottles to reuse the material in the construction of Johnnie Walker whiskey glasses that can be purchased in our online store.
