Lanchi and Eli were the artists of the Whiskey mega event in Argentina Chivas House 2018. It lasted 2 weeks and took place in the neighborhood of La Recoleta, city of Buenos Aires. The organizer was the brand Chivas Regal Argentina.
Chivas Regal XV and Mizunara in "Chivas House"
At the event, the Chivas Regal XV and Mizunara whiskey, the latter a distillate is finished aging in Japanese oak barrels. These new products are indexed to the family of Chivas Regal 12, 18 years, ULTIS and Chivas Regal 25 years.
Chivas Regal ULTIS whiskey glass
Regarding Green Glass, Lanchi officially presented the recycled glass from the Chivas Regal ULTIS whiskey bottle to give the event a sustainable touch. Eli, for his part, personalized it freehand, handcrafting the names or initials of the customers who agreed to buy the product that came with a bottle of Chivas ULTIS whiskey.
Art, Whiskey and Sustainability
The brand Chivas Regal had the vision to give the touch of art and sustainability at the event, and we can say that it is something innovative that has never happened in other parts of the world.
Using the Chivas ULTIS bottle as raw material, Lanchi created the first sustainable Chivas Regal glass, from the Green Glass workshop, handmade and retracting the process in a video that shows how the product was created step by step.
Presentation of the sustainable glass
Upon completion of his work in the Green Glass workshop, Lanchi officially presented the sustainable glass at Chivas House 2018, and as expected, it was a success for visitors who visited the brand's Gift Shop once they finished the tasting tour. An incredible attraction where each person could create their own Whiskey Blend using the base single malts of Chivas whiskey.
Whiskey tastings
One the most anticipated attractions at Chivas House 2018 were the whiskey tastings. Where groups of 30 people, in addition to taste 5 whiskeys, they agreed to the possibility of creating their own whiskey blend in a small glass bottle.
Tasting room
The Tasting rooms They were not only a space to train in the world of whiskey. They also had all the tools to make a Whiskey Blend. In the following image Lanchi shows us the luxury of tasting rooms. The best thing about this part of the event was the distribution of the positions that each participant occupied at the time of the class. And the mentors Of these, Chivas Regal were references in the world, as are the sommelier Martín Bruno, Nathan Woods and Alfonso Escardó.
Bottle customization
In the bottle intervention At Chivas House the person in charge was Eli Moreno. The artist dedicated herself to customization. And through the glass etching Freehand I can personalize all the bottles that were sold in the Gift shop. In addition to the bottles of all celebrities and influencers who approached the event as Andy Kusnetzoff, Benjamín Vicuña and Mike Amigorena.
